Online Marketing is the process of creating, delivering & communicating the value of a product or service and making it relevant to customers so that they are compelled to consider buying a product or a service when they encounter your brand online.
A new world with an increasingly connected consumer
According to studies & research, as of 2012, there are 17.5 million active internet users in Malaysia. The top activities conducted by users online are reading or sending email, using a search engine to find stuff and of course interacting with communities with shared interests on social networks such as Facebook or twitter. This represents an enormous opportunity for companies to reach out to a technologically savvy audience who is continuously interacting with the world wide web for various interests.
Online Marketing Techniques
There are many ways to use the Internet to deliver promotional marketing messages to consumers. This includes search engine marketing, email marketing, social media marketing and display advertising (also known as web banner advertising).
A new world with an increasingly connected consumer
According to studies & research, as of 2012, there are 17.5 million active internet users in Malaysia. The top activities conducted by users online are reading or sending email, using a search engine to find stuff and of course interacting with communities with shared interests on social networks such as Facebook or twitter. This represents an enormous opportunity for companies to reach out to a technologically savvy audience who is continuously interacting with the world wide web for various interests.
Online Marketing Techniques
There are many ways to use the Internet to deliver promotional marketing messages to consumers. This includes search engine marketing, email marketing, social media marketing and display advertising (also known as web banner advertising).
