Why do people bother blogging?

People blog for a wide range of reasons beyond those already mentioned. Many people simply dislike traditional offline diary writing and need an outlet for their thoughts and feelings beyond that format, face-to-face interactions, phone calls or online chat. Some people love that they can share their innermost thoughts and information with someone else half way around the world. Sometimes this outlet is desired because they have no offline friends or support system and use blogging to help them deal with stressful life events like acute and chronic health conditions or grief after the death of loved ones.

Since many other forms of content on various websites do not require frequent updates, a lot of people, especially business owners, use their blogs as part of their search engine optimization toolkit to maintain or improve their search engine result ranking and drive more traffic to their websites. Search engine algorithms rank fresh, valuable content higher than older content and when a website receives more traffic that site owner has a higher chance of increasing their revenue.

What kind of people blog?

Almost no limitations exist in regards to the types of people who create blogs. Blog creators, also known as “bloggers,” come from all walks of life and backgrounds from around the world. As long as a person has access to online tools that help them to create web page content, they can make a blog and promote it to attract readers. The most common bloggers include individuals who want to simply share personal information about themselves and/or their interests and hobbies with the world.

Some people use this web content tool to bring greater awareness to topics they feel are critically important to the betterment of others like topics related to political news, charitable organizations, safety issues, pet care and health conditions. Businesses typically use blogs to improve the lives of their customers in general, teach customers how to safely use products/services and bring attention to their expertise in a particular industry or their products/services

Popularity Of Blogs & Blogging

A lot of people wonder why blogs and blogging have become so popular. Blogs provide a social outlet. Many people, by nature, are social animals. They actively seek out other people offline or online for interaction and sharing of knowledge and perspectives. Even many people who are anti-social in face-to-face, offline settings enjoy interacting online through social networks using their true identities or anonymous personas. Since a blog is a social tool, creating or reading blogs provides them with a better alternative method for interacting with others that did not previously exist.


Additionally, social and anti-social people use blogs to build new friendships and other types of relationships and gain a better understanding of the lives of people who they might not likely interact with on a daily basis. For example, blogs offer them opportunities to interact with people who are from others cultures and/or live in other geographic regions, people who work in different career fields and people who have taken up previously geographically-limited and rare types of hobbies. In these cases, blogs offer content that people could only find in the past through offline newspapers, magazines, television programs, films, documentaries and special festivities sponsored by communities, businesses art organizations, local, state and federal government administrations and academic institutions.

Blog posts Vs Pages – What is the difference?

Simply put, the blog content that you pull up in your browser appears on a web page. The term “page” describes the document and the location. It is important to note that the term “blog” is also frequently used to describe a collection of web pages that specifically share blog content, especially on blog-focused websites. This usage is similar to how people describe a collection of pages in a diary, journal or log collectively as the object. As previously mentioned, blog content is updated frequently. Many websites have non-blog pages that contain content that rarely changes, such as a company’s history page or contact page. Some web pages have not been updated beyond a few tiny refreshed and new content changes in years.

What Is A Blog

A blog is an online diary or journal located on a website. The content of a blog typically includes text, pictures, videos, animated GIFs and even scans from old physical offline diaries or journals and other hard copy documents. Since a blog can exist merely for personal use, sharing information with an exclusive group or to engage the public, a blog owner can set their blog for private or public access.


When a blog is made publicly accessible, anyone can typically find the blog through links available on the blog owner’s individual or business website, their social media profiles, emails and e-newsletters and online keyword search engines. Many blog owners also set up blogs on websites devoted to the creation, storage and sharing of blogs, such as Blogger, LiveJournal, Tumblr and WordPress.

Blog content can appear as posts on one continuous streaming page or posts on individual pages reachable through one or more pages set up in a list-style format as post title links, excerpts and related tags. All posts or links to posts are typically displayed to readers in reverse chronological order with the most recent content appearing first.

Our Process Overview

We are confident of our ability to meet various online marketing requirements of any business verticals, but we conduct a meeting with the clients to gain in-depth understanding of the business vision, goals and objectives.

Make a thorough market analysis and audit before creating strategies and tactics
Create an online marketing plan aligned with your business strategy
Choose specific areas to optimize the website
Develop unique and relevant content to target potential customers
Use social media to enhance brand visibility
Create regular reports to check the performance of the campaign
Business Benefits of Online Marketing in India:
Every business requires a reliable marketing campaign that is capable of enhancing the exposure, generating sales and offering opportunity to meet the desired success rate.  Online marketing comes with immense benefits if done properly and ensures increased traffic to the business generating higher ROIs.

Reduced cost: The initial cost of internet marketing in India is very less compared to traditional marketing and delivers long term results within a very short time period.

Brand engagement: It helps to leverage personal relationships with established clients and maintains positive brand awareness and client loyalty.

Web Visitors are constantly looking for services and products,

Web Visitors are constantly looking for services and products, but is your business visible to them? Are you able to connect and engage your audience in a meaningful way? Online marketing is a technique used to optimize your website for the search engines and target potential customers using digital technologies.

IDS Logic, a leading online marketing company , India, specializes in offering result driven services that allow our clients to increase their traffic, conversion rates and expand their brand visibility. We have the expertise in applying advanced marketing knowledge to complex issues of business and deliver robust and bespoke solutions to create a user friendly experience on your web properties. Depending on your business needs, our online marketing services are customized so that it is within your budget and expected outcomes.

How can I increase my website’s performance?

As Google Analytics Partners, we are able to assist in planning & setting up the environment to track and measure your website’s marketing activities and relating it back to actual business results.

Getting basic insights from your online existing team is useful, but when combined with the information from your brand’s online marketing activities, they offer a clearer picture of how well your business is doing.

Let us help you identify how you can improve your Return on Investment (ROI) and accelerate your business.

CONCEPT OF REACH, RELEVANCE AND CONVERSION

Reach, Engagements, Conversion
Introducing Online Marketing Metrics
In online marketing terminology, you will encounter the definitions above very frequently. What exactly do they mean? In the next few pages, we will share with you a quick overview of how the industry measures success when marketing online.

Reach is defined as the number of people that can potentially experience your marketing initiative. Big is better as it implies more potential customers.

Relevance on the other hand refers to how well your message was received by that very same audience. This will be influenced by a combination of factors, such as the solution offered, whether or not the audience is facing the issue solved by your solution, value for money, quality of the product and of course even feedback from others about the experience they have had when acquiring your solution.

Conversion then talks about how many of those people were convinced enough to actually buy it from you and pay for the privilege of acquiring your product or service.

definition of Online Marketing

Online Marketing is the process of creating, delivering & communicating the value of a product or service and making it relevant to customers so that they are compelled to consider buying a product or a service when they encounter your brand online.

A new world with an increasingly connected consumer
According to studies & research, as of 2012, there are 17.5 million active internet users in Malaysia. The top activities conducted by users online are reading or sending email, using a search engine to find stuff and of course interacting with communities with shared interests on social networks such as Facebook or twitter. This represents an enormous opportunity for companies to reach out to a technologically savvy audience who is continuously interacting with the world wide web for various interests.

Online Marketing Techniques
There are many ways to use the Internet to deliver promotional marketing messages to consumers. This includes search engine marketing, email marketing, social media marketing and display advertising (also known as web banner advertising).