Reach, Engagements, Conversion
Introducing Online Marketing Metrics
In online marketing terminology, you will encounter the definitions above very frequently. What exactly do they mean? In the next few pages, we will share with you a quick overview of how the industry measures success when marketing online.
Reach is defined as the number of people that can potentially experience your marketing initiative. Big is better as it implies more potential customers.
Relevance on the other hand refers to how well your message was received by that very same audience. This will be influenced by a combination of factors, such as the solution offered, whether or not the audience is facing the issue solved by your solution, value for money, quality of the product and of course even feedback from others about the experience they have had when acquiring your solution.
Conversion then talks about how many of those people were convinced enough to actually buy it from you and pay for the privilege of acquiring your product or service.
Introducing Online Marketing Metrics
In online marketing terminology, you will encounter the definitions above very frequently. What exactly do they mean? In the next few pages, we will share with you a quick overview of how the industry measures success when marketing online.
Reach is defined as the number of people that can potentially experience your marketing initiative. Big is better as it implies more potential customers.
Relevance on the other hand refers to how well your message was received by that very same audience. This will be influenced by a combination of factors, such as the solution offered, whether or not the audience is facing the issue solved by your solution, value for money, quality of the product and of course even feedback from others about the experience they have had when acquiring your solution.
Conversion then talks about how many of those people were convinced enough to actually buy it from you and pay for the privilege of acquiring your product or service.
